Brand Ethos

Our brand identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Lawrence Stephens brand instantly recognisable. The following pages will guide you through the core elements – helping you to produce compelling communications with a high degree of creative flexibility.

Our strapline

Our strapline succinctly captures the essence of our brand. It’s the manifestation of how we think and how we act – symbolising our aspiration to bring excellent personal service to everything we do for our clients. It reflects our people as the most valuable asset our business has. And it explains why we foster a culture where employees feel valued and are supported to achieve their full potential. Our people make our business. And by letting our people be our guide, our culture thrives, innovation flourishes and our employees are empowered to create positive outcomes.

Our colours

Our new colour palette builds on our heritage, and helps to update our brand for the digital, modern world. It includes two blues: a dark muted navy, and a bright and future positive bright blue.